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KMID : 1160120120010020044
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Journal of the Korean Society of Beauty Cultural Arts
2012 Volume.1 No. 2 p.44 ~ p.51
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A Study on the Preferences Hair Style of the Twenty and Middle-aged Women
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Park Sang-Sook
Soung Yeon-Sook
Jung Ji-Young
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Abstract
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This study examined the establishment of image through hairstyle among women in their twenties and middle age, with a focus on such factors as the values, benefits, and personal predilections that they seek to realize through their hairstyle. The different images associated with hairstyle were analyzed in terms of the styles preferred by the younger and older women, their degree of satisfaction with their hairstyle, the length of their hair, and visual assessment of hairstyle according to form, color, and other aspects. The examination of hair length preferences among the participants showed a majority to prefer longer hair. In terms of form, more women were found to prefer wavy hair than to prefer straight hair. Women in their twenties preferred straight hair more than middle-aged women, while more middle-aged women preferred the wave style than women in their twenties. In terms of color, the largest number of women were found to prefer brown shades. Women in their twenties showed a stronger preference for black and brown shades than middle-aged women, while middle-aged women favored red shades more than women in their twenties.
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KEYWORD
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Preferences, hairstyle, images, twenty and middle-aged women
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